Tuesday, February 8, 2011

Part 2 - Communication and Human Behavior: Motives and Needs

“It is harder to understand the behavior of human beings than to understand that of the atoms.”
- Albert Einstein

When a person acts in order to achieve some purpose, we say that his behavior is goal- oriented, or that he is motivated. But human motivation is a complicated matter. People are not always aware of the motives for their own behavior - let alone that of others

Survival Needs
The most basic level, physiological needs, namely all those things which a human body needs to survive as a living organism - food, drink, shelter, sleep, air to breathe, etc. As long as any of these needs remains unsatisfied, a person will not worry about other needs. Once the survival needs have been relatively well met, the next level of needs emerges and becomes felt. They are the safety or security needs.

Security Needs
When we have sufficient food, drink and the other necessities of life, our primary concern becomes self- protection. Normally, a person will avoid situations and places where he is likely to get hurt. He will frequently also take steps to secure his future from a possible lack of the basic necessities. We build houses, store food, buy insurance policies - in short, we respond to a need for physical security. That is how this group of needs is expressed in our daily life. Only when the more basic needs for survival are not satisfied do we willingly take risks or endanger ourselves to supply them

We build houses, store food, buy insurance policies - in short, we respond to a need for physical security. That is how this group of needs is expressed in our daily life. Only when the more basic needs for survival are not satisfied do we willingly take risks or endanger ourselves to supply them.

Affiliation Needs
Once the needs for survival and security are sufficiently met, we become aware of affiliation and belongings needs (security needs), but in the sense of emotional rather than physical security. We need to feel accepted by the people around us for our emotional stability. To be rejected, isolated or ignored by society is commonly felt as a form of deprivation.

We therefore act in ways that make other people like us and accept us. Unlike the first groups of needs, which are of a biological nature, affiliation needs are clearly social. No one can satisfy these needs by himself: he needs a social group to which he can belong and which accepts him.

If we are appreciated and admired we feel self-confident and capable. On the other hand, if others look down upon us, not only do we tend to feel hurt and insulted, but we also begin to think of ourselves as inferior, weak and incompetent. If others look down upon us, not only do we tend to feel hurt and insulted, but we also begin to think of ourselves as inferior, weak and incompetent.

Self-Actualization Needs

“What a man can be, he must be.” It is common to see this need expressed among artists and other creative people, but it is in fact universal. Even a child who has mastered a new skill will feel this need for self-actualization. It is the same with most of us: we need to do what we think we can do well.

Unfortunately, for many people in the world, survival needs and security needs are only barely satisfied, hunger and physical danger being only just around the corner. In such circumstances no normal person will worry about self-actualization, or about esteem and affiliation, for that matter. But give the people enough to eat, shelter and physical security, and the higher levels of needs are bound to appear.

Conclusion
In communication at the grassroots, an understanding of people’s motivation can help us in at least two kinds of situation:
  • when we want to help people, and
  • when we want them to change their behavior.
To help people overcome some of their problems, we must first understand why they are behaving the way they do at present. Their action may appear entirely irrational or even foolish to us, but they can turn out to be wise and prudent once they are understood in light of their felt needs. ~

1 comment:

Hannah Nalupa said...

It is true that there is a classification system for human needs. There are so many things that men need, even those that are not part of the eco-system tends to become a need nowadays.

It is a well known fact that technological development and progress lies at a very fast pace. Every day, there's a new gadget being developed and sold to the masses. With the increasing number of technological trends, they have become part of man's needs. People have become heavily dependent on technology today. If I may, I would like to call it Material Needs.

Material needs are those that man come to believe as something that they need so bad and that they can't live without. An example of this is the cellphone. It became an extension of the body and something people can no longer live without.

Needs are defined as things that are necessary for us to have in order to survive in the world that we are in. It is true that with the invention of so many gadgets, man's life has become easier. Although life has become more productive, man has also become lazy. There is no longer a personal touch to everything we do. We just leave it up to machines.

Even though technology is made to make life easier, it has also in another way made it more complicated. Instead of living a simple life, man has developed a hunger for technology, always craving for the latest hardware and software releases. Yes, these inventions may have made our lives more comfortable; but it has also severed our ties with nature.

NALUPA, Hannah Kattrina T.
4CA5