Saturday, November 30, 2013

Ramon Magsaysay - "Pangulo ng Masang Filipino"

Dr Abe V Rotor 
Living with Nature School on Blog
Paaralang Bayan sa Himpapawid (People's School-on-Air) with Ms Melly C Tenorio 
738 DZRB AM Band, 8 to 9 evening class Monday to Friday

What extraordinary trait has Ramon Magsaysay that made him president of the masses or masa and influenced the world leaders? 

Here is one account I found in a compilation of Anecdotes of the Great.

Ramon Magsaysay, the Philippine President, was inspecting a new irrigation project on the island of Mindanao.  The president was worried about the project since the supply of pumps from abroad was delayed. But on arriving at the spot, he noted that the project had been ahead of schedule.  He was told that some old US diesel trucks had been bought, torn apart and adapted to work on place of the pumps that had not yet arrived.  

The president sent for the public works engineer.  "Are you responsible for this?" he asked, pointing to the improvised pumps.

"Yes, sir," the engineer replied, not without misgivings.  For it was he who bought the old trucks and gone ahead on his own.

"Raise your right hand," ordered the President.

Wondering what next, the engineer raised his hand.

"Repeat after me this oath of office." said the President, beaming. And the astonished engineer found himself being sworn in as undersecretary of Public Works.

Since his untimely death in 1957, Ramon Magsaysay is being honored by the Ramon Magsaysay Foundation Awards given annually to exceptional leaders here and in other countries in the different areas of development and human endeavor -  from the attainment of peace for which he was instrumental in pacifying a brewing revolution, to today's concern for the conservation of the environment, he himself a lover of the beautiful countryside. The Ramon Magsaysay Awards is dubbed the Nobel Prize Awards on this side of the globe. 

Ramon Magsaysay Awardees -  Sister Eva Fidela Maamo, SPC, and Fr James Reuter, SJ -  receive visitors during a Feeding Program for children in marginal communities. Our Lady of Peace Foundation established by the two laureates continue to serve the needs of the poor.  It includes a hospital and an outreach program. The author had the special privilege of working with them in conducting workshops for children, and
visitating displaced minorities in resettlement areas after the Mt Pinatubo eruption. Fr Reuter wrote the inspiring Message of the author's book, "Light in the woods" in 1995.      

Acknowledgement: Anecdotes of the Great that help build a better life, compiled by J Marius published by the Daughters of St Paul, Manila; Wikipedia; OLP Foundation. 

Friday, November 29, 2013

UST-AB DevCom: Developing Native Intelligence. Nature is our best teacher. Here are vital signs to watch.

Developing Native Intelligence for happy living, and as a coping mechanism. 
Dr Abe V Rotor
Living with Nature School on Blog
Paaralang Bayan sa Himpapawid (People's School-on-Air) with Ms Melly C Tenorio 738 DZRB AM Band, 8 to 9 evening class Monday to Friday
Assignment: Please answer the first set of questions below - Can you read the signs? . (Reg bond, handwritten) 

Let's recognize Nature as our best teacher.

Read Nature. You will enjoy life, live healthier and longer. You'll gain more friends and respect from people.

Monsoon rains may last for 18 consecutive days, hence the term
siyam-siyam, from which Masagana 99 rice program wa
s coined.

Above all, you will be at peace with yourself and with your environment.

Here are some biological signs to watch. They are Nature's barometer, so to speak; Nature's clock, Nature's way of communicating with the living world.

1. Mad dog – Its tail is tucked underneath; animal restless biting at anything within its reach; froth coming from its mouth; stealthily moves about without any apparent direction; dreads the presence of water (hydrophobia); 

Dogs must be vaccinated with anti-rabies and not allowed to go in the street. (Nikko, our pet at 15 before he died of old age.)
  usually occurs during hot days particularly in summer. Be keen; keep distance; notify others of danger; get help.

2. Drought – Occurs in summer; landscape scorched; dry river beds and ponds; brush fires occurs; lake water recedes; crack on earth, especially areas under water in monsoon; worst scenario - flowering of bamboo usually during El Nino, a phenomenon that happens every 7 to 10 years.

Leaves oft talisay (Terminalia catappa) turn orange to red before falling to the ground, a sign that the Amihan (cold season) has arrived.  

3. Earthquake – Farm animals restless; horses kick and neigh; pigs snort; fowls abandon usual roost; turkey cackle; cattle seek exit from corral; dogs howl; and the like. Wild animals abandon abode – snakes come out into the open; reptile keep out of the water; elephants defy their master’s command; birds abandon nest, other emigrate.

4. Typhoon – Doldrums-like calm; uneasiness to both humans and animals as barometer reading drops which means atmospheric pressure goes down; arthritis and hypertension 

symptoms are felt by sensitive persons. As typhoon approaches, sea becomes rough; sky overcast; clouds move fast to one direction; gusts of cold and warm wind, thunderstorms.

A restless cockroach in the evening 
heralds the coming of bad weather.  

5. Influenza – Precipitated by alternate cold and hot weather, thunderstorms, abrupt change in season. Influenza season is usually at the onset of amihan as the habagat comes to an end. Practical signs: people coughing in church and other gatherings; sale of cold tablets and antibiotics is up; hospitals full. Epidemic starts in the family, neighborhood, local community; also, in schools, malls and markets, and may spread to cover a city or district or province. Modern transportation has made spread of flu easier and wider.

6. Pristine Environment – Abundance of lichens on trunks and branches of trees, rocks, and soil. There are three types: crustose (crust), foliose (leaf-like) and fruticose (fruiting type). They are biological indicators of clean air. The ultimate test is the abundance of the fruticose type.

7. Inclement Weather – Halo around moon; gray and red sunset; a storm may be coming depending upon the intensity of these signs.

This field cricket, nature's violinist, is most 
active during warm summer night.
8. Rain - Dragonflies hovering; aggressive biting of mosquitoes; ants move to another place carrying their young and provisions. The latter predicts heavy continuous rainfall or siyam-siyam or nep-nep. Herons on the move heralds the monsoon.

9. Monsoon – Frogs croak; insects (termite, ants) swarm; lightning and thunder get frequent; first heavy rain in May vegetates the landscape, thus turning from brown to green. It comes early or late, but usually in later part of May. Global warming has brought unpredictable signs indicating that our climate is changing.

10. Ripening of Fruits – Generally from green to yellow to orange (banana, orange, apple, etc. Determined by smell: guava, jackfruit, durian, melon, etc); shiny rind (caimito, siniguelas). Dull skin (chico), enlarged ridges and furrows (atis, guayabano, anonas)

When earthworms crawl out of their holes and search for higher grounds, it is a sign that a flood is coming. 

I. Can you read these signs? (Please answer briefly)
1. Sweetness/sourness of fruit
2. Maturity and succulence of vegetables (okra, cucumber)
3. Tenderness of nut (buko, macapuno)
4. Sweetness and maturity of fruit (watermelon)
5. Time to harvest singkamas, onions, garlic, sugar beet
6. Presence of jellyfish
7. Red tide season
8. Coming flood 
9. Time to harvest palay, corn, wheat.
10. Slippery walkway 
11. Depth of water (by color, sound of oar, current, clarity)
12. Cloud reading of weather.
13. Glassy eyes (deep feelings like hatred, or “wala sa sarili”)
14. Wrinkles at the corner of eyes 
15. Furrows on forehead 
16. Rough palm
17. Brilliant and attentive eyes 
18. Clumsiness, strumming 
19. Heavy feet 
20. Tight jaw 

II. Forum (For discussion in class)
1. How reliable is “gut feel
2. How about ESP?
3. What is “aura?” How does it apply to relationships?
4. What is Biological Clock? Name how it affects your life.
5. Life starts at 40 – how do you interpret this?
6. What are prophets to you? Are there people who can see the future? Do you believe in Nostrodamus?
7. Are dreams hidden motives, indirect messages, prophesies?
8. How superstitious are you? Do you practice superstition?
9. Do you think you were once living on earth in another being or living thing, in another time and place? Do you believe re-incarnation?
10. How fatalistic are you – you are predestined even before you were born?

Please share us your knowledge and experiences. Learn more from Nature - she is our best teacher.

x x x

A Boy and a Frog

Dr Abe V Rotor
Living with Nature School on Blog
Paaralang Bayan sa Himpapawid (People's School-on-Air) with Ms Melly C Tenorio 
738 DZRB AM Band, 8 to 9 evening class Monday to Friday

Green pond frog
Lately, a young boy was caught by surprise when a frog leaped and landed at his feet. He could have either trampled on the helpless creature or he himself jumping into the water.

As I was by chance a witness to the incident I asked the boy why he was so afraid.

"It’s a harmless little fellow," I said. "Maybe he just wanted to play with you."

"Do you remember the story, The Princess and Frog Prince?" I continued. "The frog was a disguised prince. The spell was broken by the kindness of a princess. And they lived happily ever after."

He was silent. On recovering from fright, he hesitantly asked. “Di ba ang palaka, nakakahawa ng sipon.” (Isn't the frog the cause of colds?)

I was dumbfounded. Then I remembered the advertisement about a liquid decongestant showing a frog tenaciously clinging like phlegm.

Poor boy - another case of miseducation of advertisement. Poor frog - now in the list of threatened species. ~

Only God can make an egg

Dr. Abe V. Rotor
Living with Nature School on Blog
Paaralang Bayan sa Himpapawid (People's School-on-Air) with Ms Melly C Tenorio
 738 DZRB AM Band, 8 to 9 evening class Monday to Friday

 Analogously, according to Joyce Kilmer, “Only God can make a tree.”

Once there was a scientist in the like of Frankenstein, the doctor who created a monster in Mary Shelly’s novel in the late 18th century. This scientist wanted to make an artificial egg, but one that possesses all the qualities of a natural egg. With his intensive knowledge in chemistry and biology and engineering he succeeded at last in making one that is complete with albumin (white), yolk (yellow center), and of course a perfect eggshell.

Confident that he was after testing his masterpiece in the laboratory, he then proceeded in having it incubated, placing it in the center of a dozen natural eggs and had a mother hen sit on them. Days passed by and finally sweet sounds came from under the brooding hen. There were twelve beautiful, little chicks. All the eggs hatched except one, the thirteenth – his artificial egg.

Acknowledgement: Internet, Wikipedia 

Bats swoop on unwary people. Old folks warn us not to go out at dusk or at night - and never alone. Is this true?.

Fruit bat. A clumsy fruit bat may drop its load in the middle
of the night, and on hitting the roof of a house, sows fear about
mannananggal or half-bodied vampire lurking around.
Internet Photo, 2012

Bats, the only true flying mammals are perhaps the most misunderstood creatures because of their ugly looks and enigmatic life embellished with superstitious beliefs and associated with fiction such as the story of Dracula, a bloodthirsty count-vampire in the world of the undead. Movies, cartoons, and children’s stories have projected a bad image of bats, giving us the impression they are enemies of mankind.

The truth is that bats are harmless, except for three known species called vampire bats that feed on the blood of animals. Seventy percent of the one thousand species of bats live on insects as their daily diet. One bat can devour 1000 mosquitoes in one hour. The bigger species eat on fruits (fruit bats). Insectivorous bats swoop down on flying insects in the dark which they detect by means of echolocation (natural radar) making it appear that they are attacking people when they get too close to them.

Bats are nature’s biological agents in controlling destructive insects. They pollinate plants that bloom only in the night, and they are very efficient in disseminating seeds of many plants. By carrying out these functions bats are crucial in maintaining the ecological balance of fragile ecosystems like the desert and chaparral. Their droppings accumulated for years in their cave dwellings make the best and safest organic fertilizer (guano). Let us protect the bats instead; they are indeed man’s valuable friends. ~

Wednesday, November 27, 2013

Signatures of Great Men and Women

Abe V Rotor
Living with Nature School on Blog
Paaralang Bayan sa Himpapawid (People's School-on-Air) with Ms Melly C Tenorio 
738 DZRB AM Band, 8 to 9 evening class Monday to Friday

1. Alexander the Great - The Gordian Knot.
A very complicated knot attached to a wagon with the yoke was presented to the great warrior. It was made years ago by a certain Gordius to whose name the town was named Gordium. The challenge was whosoever could untie the knot would reign over all Asia. Drawing his sword, Alexander cut through the knot with a single stroke.  That is why, when anyone solves a difficult problem, we say he had cut the Gordian knot.   
2. Horatius Nelson, British naval hero - Telescope on the Blind Eye

In the midst of heavy fighting at sea between the British and the Danes, Admiral Parker, thinking the British would be beaten, gave the signal to Admiral Nelson to withdraw the ships. Nelson however was determined to fight on and when the message was brought to him, he put the telescope to his blind eye and exclaimed, "I really do not see the signal." The battle continued until the Danes sent a flag of truce.

3. Florence Nightingale, founder of the nursing profession  - The Lady of the Lamp
Deep into the night this great English lady visited the wounded soldiers in a hospital during the Crimean War where she volunteered to serve as a nurse.
Florence used to walk, through the quiet wards to see that all was well, carrying a little lamp to light her way. The soldiers had no words strong enough to express their devotion, even the rough ones used to kiss her shadow as she passed.  When she returned to England after the end of the Crimean war she was received by Queen Victoria.  She was called the Angel of the Crimea, The lady of the lamp.  Florence died at the age of 90. The efficient hospitals and devoted nurses of today owe an immortal debt to her, and through them we have all been affected by the work of this great and gracious lady.  

4. George Frederick Handel, composer of the famous oratorio Messiah - "He saw all Heaven and God Himself while composing the Hallelujah Chorus"
Ruined in health and fortune, and terribly discouraged, Handel decided to abandon opera and instead turned to religious music. He hardly stirred in his room for twenty-three days. His servant would bring a meal, only to find the previous one untouched. When he completed the second part containing the Hallelujah chorus the servant found him with tears in his eyes.  The composer said, "I did think that I saw all Heaven before me, and the great God Himself." When the king heard his majestic work, he was so moved that he stood up out of respect, a tradition which audiences honor to this day. 

5. Simon Peter or St Peter, the  apostle - "Quo vadis?" (Where are you going?) 
Having denied Christ three times in order to save his own life, and fearing apparent death if found to be among Christ's apostles, Peter slipped through the gate of Rome in an attempt to escape.  It was the hour before dawn when he met someone outside the walls of the great city who asked him, "Quo vadis?" To which he found no ready answer, and when he looked back, the person had completely disappeared. Then he remembered Christ who had just been crucified. Peter exclaimed, "My Lord!" He went back to the city to carry on his Master's teachings where he died as a martyr.    

6. Joseph, the Dreamer interpreted The Pharaoh's Dream  

Joseph was called from his prison cell to interpret the Pharaoh's dream. The Pharaoh saw seven fat cows grazing by the river Nile, then came seven miserable thin cows and ate up the seven fat cows. The Pharaoh went back to sleep and dreamt again.  This time, he saw seven ears of corn spring up from one stalk, all good and full.  After them came seven thin ears, dried and scorched by the wind - and the thin ears swallowed up the seven full ears. Joseph said,"The seven fat cows and the seven good ears of corn are seven years.  The sevn lean cows and seven poor ears are seven years.  There will be seven years of plenty in Egypt, then will come seven years of famine.  Such a grievous famine that the years of plenty will be forgotten." The Pharaoh did not only believe Joseph; he made him governor of Egypt to administer the first known food security system - the building of a granary enough to supply the needed food during the seven years of poor harvest. Today countries all over the world adopt a buffer stock system, and in fact regional cooperation such as the EU and ASEAN, has as a priority agenda the assurance of food among the member nations. 

7. Archimedes of Syracuse, Greek scientist - Eureka! Eureka!  

Archimedes was presented a crown for King Hiero II, and was asked if the crown was really made of pure gold and not substituted with some silver by an alleged dishonest goldsmith. Archimedes had to solve the problem by not damaging the crown. While he was taking a bath he noticed that the level of the water in the tub rose as he got in.  Then he realized that this effect could be used to determine the volume of the crown. By dividing the mass of the crown by the volume of water displaced, the density of the crown could be obtained. The density would be lower if the gold crown had cheaper and less dense metals added. To his excitement for his discovery Archimedes forgot to dress up and took to the street shouting, Eureka! Eureka! (I found it! I found.     
The test was conducted successfully, proving that silver had indeed been mixed in
The exclamation of Eureka! attributed to Archimedes is the state motto of California. The word refers to the discovery of gold that sparked the Gold Rush during the days of the pioneers.  

8. Christopher Columbus, discoverer of the New World - The Erratic Compass
Many days had passed and Columbus and his men had been on sea without
any sighting of land.  His crew had been restless and afraid, and a mutiny was brewing. The helmsman saw the needle of the compass had moved so far from its normal position. The sailors gathered around the compass and they were "terrified and dismayed" in the words of Columbus himself. He told them that the fault was not in the compass but the North Star which moved from time to time.  The men believed him but both time and patience were running out. They wanted to throw Columbus overboard and sail back to Spain. Columbus tried to buoy their spirits as they continued on to search for the legendary mass of land in the West. Then one of the sailors called out excitedly, "Land!" Columbus fell on his knees and returned thanks to God, and all on board the three ships sang a hymn of praise. We know today that the magnetic north to which a compass points is not the true north, and its direction varies from different places on the earth's surface. Columbus did not know this. (Christopher Columbus, Ladybird Book)

9. Napoleon Bonaparte - Vive l'Empereur! 

The former emperor of France - and all of Europe for that matter, at the height of his power - escaped from exile on the Island of Elba and returned to France.  On hearing this, Louis XVIII who had just been restored to the throne, sent an army to capture him. As it approached, Napoleon walked forward alone to meet it.  Suddenly at the sight of their hero of a hundred battles, the soldiers were all shouting, Vive 'lEmpereur!  He marched into Paris at the head of the troops sent to arrest him.  Louis XVIII ran for his life. Napoleon quickly raised an army of veterans and fought two armies - the Prussians and English.  Had he been in good health and his generals not blundered, he could have won his last battle at Waterloo. He was captured and exiled on the island of St Helena where he spent the rest of his life. 

10. Diogenes, Greek philosopher - "I am look for an honest man."
Diogenes used to stroll about in full daylight with a lamp. When asked what he was doing, he would answer, "I am just looking for an honest man."  Diogenes looked for a human being but reputedly found nothing but rascals and scoundrels.  

It was in Corinth that a meeting between Alexander the Great and Diogenes is supposed to have taken place. While Diogenes was relaxing in the sunlight in the morning, Alexander, thrilled to meet the famous philosopher, asked if there was any favor he might do for him. Diogenes replied, "Yes, stand out of my sunlight". Alexander then declared, "If I were not Alexander, then I should wish to be Diogenes.", to which Diogenes replied "If I were not Diogenes, I should also wish to be Diogenes." In another account of the conversation, Alexander found the philosopher looking attentively at a pile of human bones. Diogenes explained, "I am searching for the bones of your father but cannot distinguish them from those of a slave. ~

Tuesday, November 26, 2013

The power of the third eye and eighth sense. Can you tell what are these creatures?

The power of the third eye and eighth sense.  Can you tell what are these creatures?  
Dr Abe V Rotor
 I cling to the leaves on the nether side,
gnawing for a living on its edible part,
and make a shingle out of it which I carry 
on my back, then transfer nearby for the next meal,
and another shingle, until I look like a pagoda 
sans base, moving from place to place;
then I stop and rest, I remain in stupor.
then metamorphose leaving my domain - 
if I am male, I have wings to fly away and mate.
Lo! to the female it is wingless and waits for me
for a brief romance, then she withdraws into temple
now a maternal nest, and our life cycle is complete.  
What am I? 

Obnoxious I look and smell no one dares to get near,
much less to pick me neither by beak nor tongue,   
for my enemies are few, so my friends - if I know;
you see, if you are ugly and dirty no one bothers you,
like anyone else not excluding some humans;
but in my case Nature designed me this way, 
and she thinks I'm beautiful, to me it is a gift of life;
surviving a cruel world.  I rest now and someday
I'll metamorphose into something beautiful 
in the eyes of man, so beautiful and dainty
no one will ever ask what I was before.
What am I? 

Answers: Cryptothelea heckmeyeri Heyl (pagoda bagworm), will metamorphose into a moth; Papilio alphenol caterpillar on citrus leaves, will metamophose into a butterfly.  Bothe belong to Order Lepidoptera.

Sunday, November 24, 2013

Ochangco, Toledo of UST Arts and Letters bag National Art Competition Grand Prize

Winners Balaram Das D Ochangco and Effigenio Christopher D Toledo pose with their professors at the University of Santo Tomas Faculty of Arts and Letters: Prof Jose Arsenio J Salandanan (left) of Communication and Media Studies, and Prof. Jeremaiah M Opiniano, journalism coordinator. 

Pitik Mulat sa Maynila, Kahit Anong Delubyo May Pag-Asa, a short video by Balaram Das Ochangco and Efigenio Christopher Toledo IV, Communication Arts and Journalism students of the Faculty of Arts and Letters, respectively, bested 58 other entries and were unanimously declared Grand Prize winners for the Video-Making category in the recently concluded Vision, the National Student Art Competition sponsored by Petron held at the Old Senate Session Hall of the National Museum.

Living up to this year’s competition theme of  “Lakbay, A Journey of Triumphs and Milestones,” Ochangco and Toledo chronicled the journey of a photographer as he takes on the daily grind of capturing images of people with his camera as they face the everyday challenges in life.   

The victory of Messrs Ochangco and Toledo is special as Video-Making is not only the newest category in the art competition but was judged by an esteemed panel of judges chaired by multi-awarded cinematographer Romy Vitug.  Joining him in the roster are actress and director Laurice Guillen, multi-awarded film director Raymond Red, documentary filmmaker and Editor-in-Chief of GMA News Online Howie Severino and Ana Neri, Assistant Vice President for Marketing of Petron.

Saturday, November 23, 2013

Eyes, Eyes, Eyes

Dr Abe V Rotor
Certain species of bivalves produce gems appearing like real eyes. 
They are made of calcium deposits through slow accretion like in pearl, 
a process which is not fully understood. Calatagan Batangas.

Eyes, eyes, eyes everywhere -
the sky has eyes, the forest has eyes
the night in its darkest, and the sea
In its deepest.

I count the stars, the eyes of heaven,
the neon lights, the headlights,
stars of modern living,
of man’s dream.

A world of eyes, now on cyberspace,
seeing all to laugh, to cry, 
yet groping for answers 
behind every eye. ~

Camia Flower

Dr Abe V Rotor

Camia is a favorite pendant of leis; it blends well with
Sampaguita In color and fragrance. Baby Mackie
and Gelyn at home. 

White as snow in the air, cotton dehisced in the morning;
cumulus clouds at birth, jasmine and camia fair;
make haste with the rising sun, the bees and butterflies;
ephemeral is beauty, leaving but scent in the air. ~     

Tuesday, November 19, 2013

Thai Orchid Farming

Note: Article in Progress 

UST-AB Dev Com: Optimism - the future is much better than the past and present.

Optimism - the future is much better than the past and present. 
Dr Abe V Rotor
Living with Nature - School on Blog 
Paaralang Bayan sa Himpapawid with Ms Melly C Tenorio, 
738 DZRB AM Band, 8 to 9 evening, Monday through Friday
   Future scientist - setting a dream come true.

How optimistic are you? Here is a self-examination. Use the Likert scale: 1 low, 2 fair, 3 high, 4 very high, 5 outstanding.  Please see rating at the end of the article.  Share your experience in this lesson with your family and friends.   
When in your loneliness see dark clouds hovering, their edges glistening with silver lining, you wish rain to fall and turn the brown hills and parched fields into verdant green.

When tired, you take a deep breath of sigh and relief, and up in the sky you see migrating birds in V-formation, a collective strategy in long travel to the South.

When walking aimlessly, you take time out to watch the flowers of Nymphaea and Lotus emerging from a nearby pond as they open gracefully with the morning sun.

When you worry about global warming, its growing menace, you take measures in curving its effect for the protection of the present and future generations.    

When feeling stressed and worn out because of too much work and very little time for rest, you stop, look and listen to an inner voice longing to be heard and to be loved.

When you think you have poor memory, you must admit the fact that memory paves the way for renewal and preparation for the future with a clean slate, so to speak.          

When you see little chance for the economy to grow, you still go into business, small as it may be, with the belief in the "bottom-up" approach to economic  growth.  

When you lack pep and interest in your work, and you have a family to support, aiming at a comfortable retirement and bright future of your children, take heart, enliven the spirit.       
When going out of the house and see a black cat, a crow perched on a tree, and the first person you meet is an old woman, don't let superstition bar your way and spoil your day.    
When saddened by the destruction of the environment, you plant trees even at an old age, even if you will not reap the reward yourself - it is your humble contribution to the world. 

When you are in grief because a loved one has passed away, you accept the inevitability of such loss and find comfort and strength in facing life from the memory of the departed.   

When you are disheartened by news about conflicts, graft and corruption, disaster, etc., you consider these as challenge for reform and test of values to which you are a part. 

When the things you longed for in life have not been realized, and you are aware that time is running out, and no one but you can help, believe that life begins at forty - or sixty.  

When you contemplate defeat and heartache, you rise above pain and regret, and focus rather on how these can be avoided, and more than that - to become victorious.

When you are in the lowest ebb of life literally holding a piece of rope, you remember sometime you were asked if you wish to live you life all over again, and you said, yes.    

"Optimists work longer hours and tend to earn more.  They even save more." Time

"Without a neural mechanism that generates unrealistic optimism, all humans would be mildly depressed." Time 

"Awareness of mortality on its own would have led evolution to a dead end. The despair would have have interfered with our daily function, bringing the activities needed for survival to a stop... Knowledge of death had to emerge side by side with the persistent ability to picture a bright future." Ajit Varkl, University of California (Time, June 2011)            
 Thomas Edison, great American inventor, he is best known for inventing the incandescent lamp which lighted homes and cities and forever changed the night landscape.
 Charles Darwin, proponent of the most controversial issue on evolution through natural selection;  Mao Tse Tung, China's greatest leader; below, Alexander the Great, first proponent of a "United Nations" concept of world peace. 

Rating: 61 - 75 You are a model of Optimism.  Share it. Teach others.  
             45 - 60  You are happy and hopeful, you see a bright future.  
             44 and below - Read about the saga of great men and women. 

Saturday, November 16, 2013

UST-AB: Development Communication COURSE OUTLINE

Course Outline 
Development Communication
Professor: Abercio V Rotor, PhD
Course Title: Development Communication
Time: 8 to 11 AM Tuesday, 2nd Semester 2013-2014

Syllabus: This course will trace the theory and the research in the development communication and will highlight the present and future trends in the area. The nature and component of development process, background and role of International development programs and agencies will also be discussed. In addition to above the role of mass media in agriculture, health, education, population planning, sanitation, environment protection and socio economic development of developing countries in general, and the Philippines will be discussed.


Topics to be covered:

1. Development and its concept.

2. Theories of Development Communication.

a) Dominant theory  b) Self reliance theory c) Diffusion theory

d) Dependent and inter-dependence theory

3. Social development         

4.  Economic development

5. Political development     

6. Cultural development

7. Ingredients of development

a) Education   b) Health  c) Population Planning     d) Agriculture

e) Media   f) Good Governance   g) Water  h. Others

8. Development Communication     

9. Media and National Development

10. Prospects and challenges of Development Communication

11. Planning Development Communication Campaign

Course Structure:     Since this class is composed on Mass Comm students and Comm Art students, in their junior and senior years, emphasis shall be given to application, practicability, functionality of contemporary issues and events through classroom lecture, field observation and survey, and seminar-discussion.  Assignments are made available through the Internet (

Examination and evaluation: There will be prelims and a final test. In addition to test, each student writes two reports and makes class presentation of the same. The specific breakdown of grade evaluation wil be follows

                1. Assignments, quizzes, recitation, topic presentation         

                                2. Attendance (FA more than 3 absences)        

  3. Prelims                                                           

  4. Final Test                                                        
                                5. Research /Term paper 

The test and examinations material will be roughly from lectures, readings, and class activities. That’s why attendance is very important. In brief, it is in your own best interest to come to the class and, please, be in time.

Two great Filipino leaders who steered the Philippines forward: Magsaysay in post-WWII era, and Ferdinand Marcos in modern era.   

Main reference and interlink on the Internet:

1.      Communication, Values and Society 1994 Maslog CC 398

2.      Communicate 1985 Verderber RF – Wadsworth Pub 246

3.      Techniques for Effective Communication 1979  Rose RW et al 329

4.      Interpersonal Communication: Relating to Others 1999 2nd ed Beebe SA et al– Allyn and Bacon Pub 423 pp

5.      Journalism for Filipinos   1991 Malinao LA – National  383

6.      Chicken Soup for the Writer’s Soul: Stories to Open the Heart and Rekindle the Spirit of Writers 2000 Canfield J et al, 406

7.      People and Values 1996 Reuter, B. James - Paulines 249

8.      Secrets of Successful Public Relations 1985 Philips CS Prentice Hall

9.      Sociology: A Down-to-Earth Approach 1999 Henslin JM 720

10.  Man’s Search for Meaning  1984 Revised Frankl, E.Viktor 221

11.  The Role of the Media 1986 Sproule, A -  Mcdonald 64

12.  Future Shock 1970, Toffler, Alvin – Bantam books  561

13.  Principles and Methods of Extension Work 1983 IAIC Israel 175

14.  Socially Shared Inquiry  1999 Alfonso HC 243

15.  Toward a New Community Life  1981  Lee, Man-Gap – Seoul 638

16.  Sociology and Anthropology  1996 Palispis S 313

17.  Perverse  Development 1983  Feder, Ernest – Nationalist Studies  324

18.  Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media 1990 Dominick J et al – McGraw 489

19.  Sociology: Understanding Society 1989 Rose PI, Glazer PM et al 480

20.  Social Problems 2000 Eitzen DS and MB Zinn – Allyn Pub 594

21.  Cultural Anthropology: An Applied Perspective1998 Ferreraro G 397

22.  The Living with Nature Handbook 2003 Rotor, AV UST 200

23.  Living with Nature in Our Times, 2004 Rotor AV UST 260

24.  Light from the Old Arch 2001 Rotor AV UST 215

25.  Light in the Woods 1995 Rotor AV Megabooks 93

Internet; International Newsmagazines (e.g. Time); radio and TV broadcast.