Sunday, March 2, 2014

UST-AB DevCom Meeting: Course and Performance Assessment

Dr Abe V Rotor

Feb 21, 2014 (Fri)
Venue: Dean's Office 8 am (onward)
  1. Failure due to absences (FA) 
  2. Assignments 
  3. Prelims grade 
  4. Term paper 
  5. Pre-assessment of course
Course Outline 
Development Communication
Professor: Abercio V Rotor, PhD
Course Title: Development Communication
Time: 8 to 11 AM Tuesday, 2nd Semester 2013-2014

Syllabus: This course will trace the theory and the research in the development communication and will highlight the present and future trends in the area. The nature and component of development process, background and role of International development programs and agencies will also be discussed. In addition to above the role of mass media in agriculture, health, education, population planning, sanitation, environment protection and socio economic development of developing countries in general, and the Philippines will be discussed.

Topics to be covered:

1. Development and its concept.
2. Theories of Development Communication.
a) Dominant theory b) Self reliance theory c) Diffusion theory
d) Dependent and inter-dependence theory

3. Social development
4. Economic development
5. Political development
6. Cultural development
7. Ingredients of development
a) Education b) Health c) Population Planning d) Agriculture
b) Media f) Good Governance g) Water h. Others

8. Development Communication - Other applications
9. Media and National Development
10. Prospects and challenges of Development Communication
11. Planning Development Communication Campaign
12.Social Media and Cyber Networking 

Course Structure:     Since this class is composed on Mass Comm students and Comm Art students, in their junior and senior years, emphasis shall be given to application, practicability, functionality of contemporary issues and events through classroom lecture, field observation and survey, and seminar-discussion.  Assignments are made available through the Internet (

Course Evaluation: There will be prelims and a final test. In addition to test, each student writes two reports and makes class presentation of the same. The specific breakdown of grade evaluation will be follows            

1. Assignments, quizzes, recitation, topic presentation 
2. Attendance (FA more than 3 absences)
3. Prelims 
4. Final Test 
5. Research /Term paper 

The test and examinations material will be from lectures, readings, and class activities.

Lessons are accessed on 
and Paaralang Bayan sa Himpapawid (People's School-on-Air) 738 DZRB (AM Band) 8 to 9 evening class, Monday to Friday (Dr Abe Rotor and Ms Melly C Tenorio, as instructor and host, respectively) 

Attendance is very important. Come to class and, please, be on time.

Main reference and interlink on the Internet:

1.      Communication, Values and Society 1994 Maslog CC 398
2.      Communicate 1985 Verderber RF – Wadsworth Pub 246
3.      Techniques for Effective Communication 1979  Rose RW et al 329
4.      Interpersonal Communication: Relating to Others 1999 2nd ed Beebe SA et al– Allyn and Bacon Pub 423 pp
5.      Journalism for Filipinos   1991 Malinao LA – National  383
6.      Chicken Soup for the Writer’s Soul: Stories to Open the Heart and Rekindle the Spirit of Writers 2000 Canfield J et al, 406
7.      People and Values 1996 Reuter, B. James - Paulines 249
8.      Secrets of Successful Public Relations 1985 Philips CS Prentice Hall
9.      Sociology: A Down-to-Earth Approach 1999 Henslin JM 720
10.  Man’s Search for Meaning  1984 Revised Frankl, E.Viktor 221
11.  The Role of the Media 1986 Sproule, A -  Mcdonald 64
12.  Future Shock 1970, Toffler, Alvin – Bantam books  561
13.  Principles and Methods of Extension Work 1983 IAIC Israel 175
14.  Socially Shared Inquiry  1999 Alfonso HC 243
15.  Toward a New Community Life  1981  Lee, Man-Gap – Seoul 638
16.  Sociology and Anthropology  1996 Palispis S 313
17.  Perverse  Development 1983  Feder, Ernest – Nationalist Studies  324
18.  Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media 1990 Dominick J et al – McGraw 489
19.  Sociology: Understanding Society 1989 Rose PI, Glazer PM et al 480
20.  Social Problems 2000 Eitzen DS and MB Zinn – Allyn Pub 594
21.  Cultural Anthropology: An Applied Perspective1998 Ferreraro G 397
22.  The Living with Nature Handbook 2003 Rotor, AV UST 200
23.  Living with Nature in Our Times, 2004 Rotor AV UST 260
24.  Light from the Old Arch 2001 Rotor AV UST 215
25.  Light in the Woods 1995 Rotor AV Megabooks 93

Internet; International News magazines (e.g. Time); radio and TV broadcast.

1 comment:

Arianne Tomacruz said...

Good day, sir! I'm from the petition class of Dev Comm in AB. I was not able to attend the one-on-one session last time. I was trying to reach you through text but I do not know if you have received it. I was wondering if you could please give me a chance to take the exam or you could assign me another work. Thank you for the consideration, Sir.