Tuesday, February 8, 2011

Part 3: Development Communication - Teaching and Learning

Dr. Abe V. Rotor
Afro-Asian Institute, Tel-Aviv, Israel
(From the Lectures of Dr. Chanoch Jacobsen, Professors Shimon Zuckerman, Shulamit Elfassy, Michel Isaak, and Gershon Tabor)

“They will tell us we can’t change human nature. That is one of the oldest excuses in the world of doing nothing – and it isn’t true.”
JB Priestley

Teaching is the art of changing people’s behavior by facilitating the learning process for them.
Learning is the process whereby new behavior patterns are acquired.

All the manifold ways in which a person can behave come from one of two possible sources: either they are inherited or they are learnt

Inherited behavior patterns are more or less fixed and almost impossible to change. On the other hand, anything that has been learnt can, in principle, be modified by further learning. It is difficult, of course, to uproot long-standing habits, but even those can be changed, provided they are correctly analyzed and appropriately handled.

By far the greatest part of our behavior consists of activities which we have learnt during our lives. In principle, most human activities can be modified by additional learning.

Knowledge is any information that a person has perceived through one of his five senses: sight, hearing, touch, smell and taste. It will be appropriate, therefore, to try and explain the learning of knowledge with the help of the principles of perception.

Skills are actions or activities that a person is able to perform rapidly and smoothly. There are motor skills (activities we carry out with our limbs), and mental skills, which are performed with the brain (e.g., solving mathematical problems). Acquisition of skills requires repetition of the activity, thus the use of learning principles - the dynamics of repetitive behavior, namely reinforcement theory.

Attitude is a person’s habitual patterns of thinking about his social environment. Attitudes are complex structures of the mind, made up of knowledge, beliefs, emotions and evaluations. Being habitual, they predispose people to make ready-made generalized responses to their social environment in many different circumstances. Attitudes are formed and changed with cognitive balance theory.

The Perception of Knowledge.
We perceive our environment selectively. We filter out certain things which we hear, see, smell, touch and taste.
Selective perception enables the organism to conserve its cognitive resources, taking note only of those stimuli that are interesting in themselves or are important to its well-being.

The human brain regulates the selective perception of environmental stimuli according to their relevance to the person’s needs, his expectations and his previous experience. In other words, we tend to perceive those things to which our senses are attuned.
To be effectively learnt, knowledge must be relevant to the learner.

Memory
The human brain not only perceives selectively, it also remembers selectively what it has perceived. Some things etch themselves on the mind, while others are quickly forgotten.
We tend to remember those items of knowledge, which we feel are relevant and important to ourselves.
When teaching link items to one another than to present them disconnectedly. Systematically ordered items make for better learning than haphazardly presented knowledge.
The successful communicator/teacher takes pains to explain things thoroughly, giving adequate reasons, rather than throwing knowledge at the learner as if to say “take it from me.”

Reinforcement of Skills
Based on principles of learning is that of reward of punishment (positive and negative reinforcement.) Common sense and ancient folk-wisdom would suggest the same thing: it is nothing else than the well-known idea of the carrot and the stick.

The extrinsic reinforcement may be either positive (e.g., praise encouragement, payment, etc.) or negative (e.g., scolding if he doesn’t practice, withholding of reward, etc.), but without either of these it is unlikely that a person will continue the activity long enough to acquire the skill. Note, however, that once the skill has been acquired it is frequently self-reinforcing, since normally a person will enjoy doing something he can do really well (self-actualization).

Positive reinforcement is more efficient than negative reinforcement, because it does not have to be given every time the behavior is emitted. In fact, irregular and intermittent schedules of positive reinforcement are even more efficient in maintaining the activity than regular and continuous rewards. It is as if the organism went on “hoping” - as it were (up to a certain limit, of course) than the next activity will be rewarded, and therefore keeps it up. Negative reinforcement, on the other hand, must be continuous and consistent to be effective.

The Cognitive Balance of Attitudes
The important point about habits is that we rarely think about them at all. From a psychological point of view, therefore, they function to conserve mental effort. As we can do these things by habit we do not have to think about them and our mind is left free to deal with those matters that do need the investment of mental effort.

Attitudes are generalizations, and like all generalizations they are frequently not very accurate, and sometimes they can be quite unrealistic. But they do save us the trouble of carefully considering each and every event or idea that comes our way.
They also provide us with ready-made responses for a host of different social situations with which we may be confronted.

If our attitudes are to give us this kind of psychological support, they must be consistent with one another as well as with our personal experience. This is what we mean by cognitive balance. We feel uncomfortable when we are faced with facts which obviously contradict our attitudes, and we take considerable trouble to prevent this from happening.

Sometimes we attempt to change the facts by adjusting our behavior to our attitudes and thus restore cognitive balance. At other times we adjust our attitudes to bring them in line with our experience.

Generally, we take the line of least resistance. We tend to do what seem easiest in order to maintain our cognitive balance.

Learning attitudes and changing attitudes depends on the real-life situations. Being habits upon which we are accustomed to depend, we do not change our attitudes easily.
But we do change them when we feel we must, when we are faced with the realities of our personal experience.
The communicator and extension worker who wants to change other people’s attitudes should know that his powers in this area are severely restricted.

We communicators and educators can provide learning experience, but we can not change the attitudes directly.

Only life itself can do that.

Dr. A.V. Rotor
Afro-Asian Institute
Tel-Aviv, Israel

Development Communication: Applied Communication at the Grassroots

Development Communication: 
Applied Communication at the Grassroots
 

Dr. Abe V. Rotor*
Afro-Asian Institute, Tel-Aviv, Israel
(From the Lectures of Dr. Chanoch Jacobsen, Professors Shimon Zuckerman, 
 Shulamit Elfassy, Michel Isaak, and Gershon Tabor)

“A genuine meeting of minds may result if both parties in interest will concede to the other side the honor of believing, at least as an initial assumption, that its point of view is not merely vicious or silly.”
- George H. Sabine
The four basic elements in every communication process

The communication source, the person whose ideas or meanings are to be transferred to another person.
communication receiver, the person/s to whom the ideas or meaning are to be transferred.
message which can be transferred from the source to the receiver.
the message has to travel through a channel or medium in order to successfully make the passage from source to receiver.

The six steps or stages in the process

Stage 1: Creation
The person as the communication source conceives of an idea which he wants to transmit to someone else. Clear yourself about what you want to communicate. Only when the source knows clearly what he wants to communicate is it likely that the receiver will understand him.

Stage 2: Encoding
Meanings and ideas are structures of the mind. Encode your ideas into symbols which you are sure will be correctly understood by the receiver.

Stage 3: Transmission
An idea or meaning which has been encoded into symbols is called a message. The word symbols have to be either spoken, or written and displayed; the gestures have to be shown; the music has to be performed, and so on with other symbols.

Stage 4: Reception
Environmental conditions have a direct bearing on fidelity. But beyond that, fidelity depends on which and how many of the receiver’s five senses are activated to receive the message: seeing, hearing, touching, tasting or smelling. (The fidelity of our senses is in this order.)

Stage 5: Decoding
The receiver, having received the encoded message, must now decode it in order to comprehend its meaning. One can not decode a message whose symbols one does not recognize. It does happen that we receive messages which seem incomprehensible to us, as when someone speaks to us in language we do not know. In such cases we usually try to communicate to the source that we do not understand him

Stage 6: Assimilation (final stage in the simple one-way communication process)
In order to “ make sense” of the decoded message, to understand it, the receiver must relate it to what he already knows and assimilate it within the total information available to him. The more life experience a person has had, the more likely it is that his store of knowledge will contain elements with which he can make sense out of a new ideas and meanings.

To summarize, the communication process involves four basic elements and six stages.
The four elements are: 1.) The source, 2.) The receiver, 3.) The message, and 4.) The channel.

The six stages of the process are: 1.) Creation, 2.) Encoding 3.) Transmission, 4.) Reception, 5.) Decoding, 6.) Assimilation

At the core of all extension work lies the process of communication. Indeed, the very term “extension work” was chosen by its originators to convey the idea of communication lines extending beyond the boundaries of the universities to include the rural population in the surrounding countryside, and urban marginal communities.

All extension workers, however diverse their specific fields of expertise maybe, must be highly skilled communicators, because they stand and work at a crucial intersection of a widespread communication network. This network encompasses the rural population, the various service centers in towns and cities such as markets, supplies, experiment stations, educational facilities, and local as well as governmental agencies. ~
_____________
* The author attended a seminar on agriculture and land reform at the Afro Asian Institute, Tel Aviv, in 1992 

Part 2 - Communication and Human Behavior: Motives and Needs

“It is harder to understand the behavior of human beings than to understand that of the atoms.”
- Albert Einstein

When a person acts in order to achieve some purpose, we say that his behavior is goal- oriented, or that he is motivated. But human motivation is a complicated matter. People are not always aware of the motives for their own behavior - let alone that of others

Survival Needs
The most basic level, physiological needs, namely all those things which a human body needs to survive as a living organism - food, drink, shelter, sleep, air to breathe, etc. As long as any of these needs remains unsatisfied, a person will not worry about other needs. Once the survival needs have been relatively well met, the next level of needs emerges and becomes felt. They are the safety or security needs.

Security Needs
When we have sufficient food, drink and the other necessities of life, our primary concern becomes self- protection. Normally, a person will avoid situations and places where he is likely to get hurt. He will frequently also take steps to secure his future from a possible lack of the basic necessities. We build houses, store food, buy insurance policies - in short, we respond to a need for physical security. That is how this group of needs is expressed in our daily life. Only when the more basic needs for survival are not satisfied do we willingly take risks or endanger ourselves to supply them

We build houses, store food, buy insurance policies - in short, we respond to a need for physical security. That is how this group of needs is expressed in our daily life. Only when the more basic needs for survival are not satisfied do we willingly take risks or endanger ourselves to supply them.

Affiliation Needs
Once the needs for survival and security are sufficiently met, we become aware of affiliation and belongings needs (security needs), but in the sense of emotional rather than physical security. We need to feel accepted by the people around us for our emotional stability. To be rejected, isolated or ignored by society is commonly felt as a form of deprivation.

We therefore act in ways that make other people like us and accept us. Unlike the first groups of needs, which are of a biological nature, affiliation needs are clearly social. No one can satisfy these needs by himself: he needs a social group to which he can belong and which accepts him.

If we are appreciated and admired we feel self-confident and capable. On the other hand, if others look down upon us, not only do we tend to feel hurt and insulted, but we also begin to think of ourselves as inferior, weak and incompetent. If others look down upon us, not only do we tend to feel hurt and insulted, but we also begin to think of ourselves as inferior, weak and incompetent.

Self-Actualization Needs

“What a man can be, he must be.” It is common to see this need expressed among artists and other creative people, but it is in fact universal. Even a child who has mastered a new skill will feel this need for self-actualization. It is the same with most of us: we need to do what we think we can do well.

Unfortunately, for many people in the world, survival needs and security needs are only barely satisfied, hunger and physical danger being only just around the corner. In such circumstances no normal person will worry about self-actualization, or about esteem and affiliation, for that matter. But give the people enough to eat, shelter and physical security, and the higher levels of needs are bound to appear.

Conclusion
In communication at the grassroots, an understanding of people’s motivation can help us in at least two kinds of situation:
  • when we want to help people, and
  • when we want them to change their behavior.
To help people overcome some of their problems, we must first understand why they are behaving the way they do at present. Their action may appear entirely irrational or even foolish to us, but they can turn out to be wise and prudent once they are understood in light of their felt needs. ~

Thursday, February 3, 2011

DANGER! Concrete Barrier.

No one cares anymore

Neglected concrete barriers along Regalado Avenue, QC, fronting three schools, STI, Fatima and AMA. Accidents frequently occur here, specially at night. No warning signs, no reflectors, no traffic aide. Calling the nearby schools, commercial establishments, the concerned barangay, the city engineer - or a kind soul.

Wednesday, February 2, 2011

University of Santo Tomas - oldest university in Asia (1611)

Abe V Rotor

Founder Rev Fr Miguel de Benavides

Tower and cross

Icons atop main building

Facade of main building

Right wing of main building

Endangered Seashells

Abe V Rotor


Sea shells sold in tourists shops

"Beauty born in the sands of time,
cannot be yours or mine,
and neither for gold nor art
shall beauty depart."


- AVR


Great Men and Women (Test Review)

Abe V Rotor

Supply the missing word or words/keyword

1. In Classical Greece, complete this teacher-to-pupil sequence: Socrates, Plato, ___________.

2. Rhett Butler played by Clark Gable had this famous line, “Frankly my dear I don’t give a damn.” From movie (title) _____________________

3. There is a famous statement that captures how powerful Rome was at its height.
“__________________________________.”

4. England became the biggest empire in 18th century and had colonies all over the world – India, Australia, US, Canada, to name the most important. There is a fmous statement which says, _______________________________________

5. This is one element of a good anecdote that stimulates the intellect, sagacity, understanding. It shows cleverness. ______

6. This is another element of good story that lifts the spirit, and brings man towards optimistic goals. _______________

7. Bato bati sa langit …. Doesn’t speak well of a good story. The refers to ________________.

8. Avoid this aspect in story telling, promoting an idea, thing or person. _________________.

9. This is one aspect we should avoid in story telling: directly imposing a norm or moral obligation. __________________

10. It took this man to convince four kings to support his plan to reach East if he goes strait West – thus he name the island he first landed as East Indies. ________________

11. If you are presented with a simple problem that has a simple solution instead of wasting time and resources, they say, “Cut the Gordian Knot.” Who first should it this way by cutting the complicated Gordian Knot with one slash of his sword. _____________

12. This flying insect circled the a lamp from which Rizal used it as symbol of martyrdom. ________

13. He is known even to the present as the “man of the masses” who at one instance promoted a engineer on the spot. _____________________

14. The most loved anecdote teller of all time. His anecdotes and anecdotes about him are known all over the world. __________________________

15. He took the crown from the hands of the Pope who was about to crown him, and crowned himself. _____________________

16. This is the Lady with a Lamp who made her rounds in the hospital with a tiny lamp. _______________________

17. Emperor, a city was named after him, whose mother was a Christian in disguise, latter became liberal ti Christian in practicing their faith. _________________________

18. English admiral, ordered by his superior not to proceed in his mission because the eny ships are waiting. He took the telescope and trained it on his right eye which is blind, and said, “I can’t see the enemy sir.” National British hero. _________________________

19. He isolated himself in his room for days, eating but little, and when he emerged, his face lighted like that of a saint, and holding his masterpiece Halleluiah. Who is this composer. __________________

20. He attended a concert which played his masterpiece. At the end, the audience stood to pay respect to the composer. Someone had to signal him to acknowledge. _____________________________________

Bonus Question: One of the most famous meetings in history. US newsman Stanley was sent to Africa to search for Dr. David Livingstone. What was Stanley’s greeting?


Death of Socrates



















































Answers
1. Aristotle 2. Gone with the Wind 3. All roads lead to Rome 4. “The sun never sets on English soil.” 5. Wit 6. Inspirational 7. Fatalism n 8. Propagandism 9. 10. Christopher Columbus 11. Alexander the Great 12. Moth 13. Ramon Magsaysay 14. Abraham Lincoln 15.Napoleon Bonaparte 16. Florence Nightingale 17. Constantine the Great 18. Horatius Nelson 19. Frederick Handel 20. Ludwig van Beethoven

Answer to Bonus Question. "Dr. Livingstone, I suppose?